The Power of PR

The media can be a mysterious beast. A topic that seems hugely popular never gets a run but fluffy poodles that can tap dance always seem like they get more than their 15 minutes of fame.

This is where PR (or Public Relations) comes in.

Monica Rosenfeld was one of the producers of channel 9’s A Current Affair. With an intimate knowledge of how the media works, she moved on and created WordStorm PR.

In this episode, Monica divulges some of the secrets of the PR world and gives us some ideas on how to get our stories in front of the right people.

Have a listen

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