Fast-forwarding sales skills
What is an amplifier of business? It is a specialist who maximises the sales prospects of their clients to assist them in achieving their greatest potential. Our special Podcast guest, Lois Creamer, leads a lively discussion on relational marketing and sales. She works exclusively with Speakers – but the skills she teaches readily apply to any industry.
It is important to recognise the power of having a compelling positioning statement, Lois explains, and to purposefully lead the conversation when first meeting prospective clients, to get a measure of the depth of their interest in working together. We learn, too, that Lois is a great believer in having a target market and we hear how she uses the leverage of highlighting successes to expand these connections even further. And, of course, every relationship needs a bit of fun. So, from a business perspective, adding this extra dimension of engagement interest – perhaps through a shared experience – Lois proudly introduces us to Buddy the Intern.
You can find details about Lois’s books ‘Book More Business’ and ‘This Speaker Author’, as well as information about her professional services, at BookmoreBusiness.com.
We are looking forward to having you contact us, too, at the Get More Success Facebook page for further discussions with like-minded people and to subscribe to the show on iTunes, also.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS
