Purposeful Writing
Cathy Fyock uses her speaking and writing to generate revenue streams and create new business opportunities. In today’s Podcast she will inspire you, too, to make your book your business card.
Her mantle of being The Business Book Strategist sits comfortably with Cathy – she has had a hand in creating about 200 books! Cathy’s view is that speakers and authors can make an impact on the success of others by changing the world one word at a time!
Understanding what sort of books busy readers want and bringing a fresh, unique approach to your storytelling are important; but making your book representative of your brand is essential to your writing success.
Cathy also believes that you don’t have to sell a book for the book to make you money … if the book is part of your strategic plan and it is used to seal the deal on your business ventures.
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