Being on Brand
We are told that we are our own best advocates for personal and business branding. But how many of us are aware of the strategic planning process that is necessary to ensure we get the best value for our time and investment? Jerome Joseph, Speaker, Strategist and Author, is an expert in branding and we are delighted to welcome him to the Get More Success Show today.
You will hear that the difference between personal and business branding can be described thus:
a) personal branding is what other people think of us when we are not in the same room, and
b) business branding is an influencing perception of our connection with other people.
And Jerome explains that it is the direction we want our business to take that will create any differential, or gap, between our personal branding and that of our business branding. He gives us a simple framework to follow that will help us develop our marketplace credibility as we grow our business.
If you would like to learn more of Jerome’s plans to develop an on-line learning program, or catch up on any of his 8 books on branding, he’d love to hear from you at jerome@jeromejoseph.com.
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